An honest comparison. Sometimes hiring is the right answer. Here are the numbers so you can decide.
Estimates in CAD for one sales development rep in Ontario. Base salary from published Toronto salary data; other lines are typical ranges.
| In house SDR | Astra SDR outreach | |
|---|---|---|
| Base salary | About $51,000 (Toronto average) | Included |
| Commission or bonus | About $10,000 to $20,000 | Optional bonus per meeting held |
| Payroll costs and benefits | About 15% on top of pay | Included |
| Tools: dialer, data, CRM | About $3,000 to $5,000 | Included |
| Recruiting | About 20% of salary through an agency, or weeks of your time | None |
| Training and management | Your time, every week | Senior seller supervises daily |
| Time to first calls | Two to four months to hire and ramp | About one week |
| If it does not work | Notice, severance and starting over | Stop after the two week trial or the 90 days |
| Approximate first year total | $85,000 to $105,000, plus the ramp | One invoice per cycle, quoted after a short call |
A two week trial on your market. You will know whether outbound works before you hire anyone.